As we continue to move at lightning speed through our lives, staying connected is more important than ever. Technology has made it easy to stay in touch via phone, video chat, text messages, and even voice calls.
With so many ways to connect, it can be hard to know where to focus your energy when you are running from one thing to another. In this article, we will talk about some of the best marketing schools for college students.
These educational institutions could range anywhere from two months to four years depending on what degree programs they offer. Some are totally online while others have campus locations as well. No matter which school you choose, just make sure that you are looking into all of the opportunities that each program offers.
That way, you will not miss out on anything! What makes a school stand out beyond its incredible teaching staff and curriculum? Its community. You should always do some research to see if other people are talking positively or negatively about the institution.
This article will help you find the most appropriate marketing education for you by taking into account several key factors.
University of California, Berkeley
The School of Management at UC Berkley is consistently ranked as one of the top ten marketing programs in the nation. With an emphasis on understanding the power of brands, communications, business strategies and technology, their program promises to teach you from hard sciences such as psychology, economics, mathematics and statistics along with more experiential areas such as advertising, marketing research, media relations and communication.
This school also offers several concentrations within these departments including Information Systems (marketing analytics, market segmentation, consumer behavior), Business Administration, Globalization and Entrepreneurship or Strategic Communication which are all designed to hone your skills in marketing. All students must take courses outside of departmental boundaries so it’s important to be aware of what each major requires before choosing to apply.
Students who graduate here have full-time employment waiting for them! One student I spoke with said that she was hired two weeks after graduation and her job involved overseeing social media accounts for a large company. She said the hiring manager told her he wanted to hire me directly because of my work online and that having a degree in marketing helped him understand how I communicated with people.
He said he hoped she would continue doing this professionally and that I could tell she enjoyed working with others and using creative techniques to achieve his goals. He mentioned how valuable it was to learn about marketing both internally and externally and how I made sure to relate to everyone I met.
Massachusetts Institute of Technology
The marketing program at the MIT School of Engineering is designed to give you in-depth knowledge about all aspects of marketing, including advertising, media relations, market research, brand management, and more.
This comprehensive approach allows you to choose which areas are most important to you as a practitioner. You will also have access to state-of-the-art technology and resources, so you can stay up to date with current trends.
The school’s strong academic foundation and hands-on training make it easy to get practical experience. There are even several student groups that organize events and activities for students to participate in.
Since learning how to advertise is part of everyday life for many people, there is a very active field practice component where you can put your skills to use. This way, you won’t feel too overwhelmed by the material since you’ll be working alongside professionals.
If you are looking to get into marketing or learn more about it, then Stanford is one of the best schools for you. The school offers both undergraduate and graduate programs in this field. They have MBA degree programs as well.
Stanford has many different student groups that hold events and gatherings designed to connect students with other students and professionals in the area. These include movie nights, educational seminars, and networking events.
Overall, Stanford’s department of communication studies makes sure their students are exposed to all aspects of media production, advertising, marketing, and communications. This includes filming documentaries, producing television shows, designing advertisements, and so much more.
Getting professional experience through classes at Stanford or working while enrolled will help boost your marketability once you enter the workforce.
University of Texas at Austin
The University of Texas at Austin is one of the largest universities in America, with more than 40 undergraduate campuses as well as two professional schools. There are also several online degree programs available from UT-Austin.
The school was founded in 1883 by President Robert B. Mackenzie. At that time it consisted only of four departments: Engineering, Liberal Arts, Medicine and Science, and Agriculture.
In 1934, Business was added to form the School of Accountancy, making UT-Austin the first business administration program in the country. In 1976, Graduate School of Management (GSM) was formed, becoming one of the top management education institutions in the world.
Over the past century, UT has transitioned from being an agricultural institution to now offering over 200 degrees and certificates across all academic divisions. These range from bachelor’s degrees to doctorate levels.
Education at UT is focused not just on how to teach students, but how to educate them. Students are given access to many resources and avenues for personal growth.
At Columbia, you can choose to focus in areas like marketing, business administration, communications, or advertising. They offer both undergraduate and graduate degree programs across these departments.
Columbia’s online MBA is two years long and costs $50,000. You are also given access to many of the school’s resources such as fitness centers, tutors, and study groups. There is also an active alumni network that helps promote career opportunities.
If you are looking to advance your career in marketing, this school is for you. Their communication studies program is top-notch and they have strong research facilities.
Students at Columbia feel connected to each other and the community. The student body comes from all over the world which gives students exposure to different cultures.
A great place to learn marketing is from Yale. They offer both undergraduate and graduate degrees in advertising, business administration, information technology, and communication studies. The advertising degree is one of the top five advertising programs in America and has been for over 70 years!
Yale’s online MFA program allows students to earn their master’s while working and traveling. This can be very helpful if you are a part-time student or need to balance academic responsibilities with work and family.
The MFA focuses on storytelling through advertisements, media strategies, market research, and creative development. Students will also get education about theories such as persuasion, influence, and motivation.
With the growing popularity of social networking sites like Facebook and Instagram, learning how to use promotional tools effectively is important. Using social platforms to promote your product or service is a valuable way to spread awareness of it.
After graduating, most alumni find employment in departments that have a strong internship or job matching system, so staying connected is key to success. Many employers look at educational background as a factor when hiring new employees, so make sure to showcase yours.
The Wharton School is an excellent choice for business marketing courses. While not as well-known as other schools, this one is worth looking into. You will get to learn more about marketing strategies and applications of marketing concepts.
The school has several undergraduate programs and two graduate degree programs. There are eight departments that offer specific areas of study within marketing. These include advertising, communication studies, economics, finance, management, media & communications, organizational behavior, or strategic communications.
Each department offers both bachelor’s degrees and master’s degrees in their field. Some examples of popular majors at the school include accounting, business administration, information technology, management, and operations research. Students can choose to focus on either practical application or conceptual understanding of marketing ideas.
There are many ways to apply for financial aid at Wharton, so be sure to look into those before coming to campus!
Students who attend the school have lots of opportunities to connect with others in the business community. Organizations and events sponsored by different departments promote networking and learning beyond the classroom setting. Many students I spoke with said these connections helped them succeed after college and in their career paths.
Harvard Business School
The Harvard Business School is one of the top business schools in the world. With an estimated 6,000 students attending their MBA program each year, this school has become a leader in educating aspiring entrepreneurs and businessmen/women.
The first thing you should know about the Harvard Business School is that it does not offer any undergraduate degrees. Only those with at least an advanced degree can apply to attend the MBA program. This includes either an Executive or Bachelor’s Degree.
However, there are some courses available to all undergraduates looking to learn more about marketing. Some of these include:
These courses can be taken independently or as part of a major area such as accounting, finance, or even advertising. Because they are independent studies, no formal degree is given but instead only course credit.
There are many ways to receive credit for these courses so make sure to look into them properly before registering.