Finding your business name is one of the most important steps in starting your business! A good business name will stick, which is why it’s so crucial to come up with something great.
Your business name should be short and catchy, but also describe what your business does. For example, if you own a clothing store that sells dress shirts, then your business name can be “Dressy Makers.”
However, if you owned a bed and breakfast, your business name could be just “Bed & Breakfast.” Since your hotel room is the place where people sleep, their choice of clothes impacts how well they feel about themselves and what kind of night they have, making dress shirts popular. Therefore, your company names fits!
It’s very common for entrepreneurs to use the word that some part of their business was or is related to. For instance, someone who owns a computer repair service might put his or her business name as “Computer Experts.”
By using this concept, you can create your business name by adding the first two letters of each term in his or her business and then putting an ‘-ists’ at the end. This way your business name would be “Empyrean -istes.
Consider the company’s location
A business name that features your state, city or area is very popular. This is because it gives you some kind of leg up in creating brand recognition for your business.
By using your state, city or region as your business name, people will associate your business with your home turf which can give you an edge over competitors.
If your business is located in a highly trafficked area, then choosing the name “Business X City” may be too close for comfort to already existing businesses.
That doesn’t mean you can’t use this approach, but you should do some research to make sure there isn’t another business with that exact same name somewhere else.
Make it catchy
The name of your business is an integral part of your company’s brand. Because your customers will know your business by its name, you want to make sure that name represents what your business does and sounds good!
Your business name should be easy to remember and indicate what your business does. It should also set up some kind of perception in your potential customer. A nice balance between being professional and playful always works well with names.
It is very common for entrepreneurs to put a lot of time into their businesses but then never launch because they cannot come up with a great business name. Don’t let this happen to you!
There are many free tools and strategies to help you find the perfect business name. You can do this alone or hire someone to do it for you if necessary.
Do your research
Finding your business’s ideal name is probably the hardest part of starting your business! While some may think that just going with whatever name sounds good is the best approach, this isn’t always the case.
After all, what works for someone else might not work as well for you or your company.
That’s why it’s so important to do your homework before picking your business’s moniker.
Doing so will help ensure that your new business identity represents you, your company, and your career goals. On the other hand, if you don’t do your due diligence, you could find yourself in a situation where people can’t easily relate to your brand, which potentially limits your audience size.
There are several ways to come up with potential names for your business. Some of the most common types include: using your company’s existing products, creating your own product, choosing an already established term, or coming up with your own unique phrase or statement.
Enforce your trademark
The second way to come up with your business name is by enforcing your existing trademarks or registering new ones. This can be done through an intellectual property lawyer, who will help you assess whether your current brand names are protected and if not, what would work better as a business name.
By doing this, you want to make sure it isn’t already used by another company so they wouldn’t get confused when someone else uses that same word for their product. Plus, your business could face lawsuits if other companies claim yours is confusingly similar to theirs.
Another reason to consider changing your business name is because you might lose your rights to your current name. For example, if your business goes out of style or people realize there is something more popular than your old business, then your branding may no longer fit properly.
Protect your trademark
The process of coming up with your business name is very important as it can determine if your business succeeds or fails. Before you start looking into how to come up with your business’s name, you must make sure that you do not use someone else’s brand, patent, or copyrighted term.
This could result in legal action being filed against you! Even more seriously, people may already have used this word for a similar product or service which would create competition for your business and might hurt your reputation.
In either case, the onus will be on them to prove that their name is better than yours – which is why it is so crucial to check and see whether they have done this first.
Legal actions are expensive and take time so you should really try hard to avoid this before launching. Make sure you are aware of what trademarks exist and keep an eye out online and through community groups and businesses to see if there has been any talk about brands like yours.
Talk to your friends
If you’re already have some kind of business, you can use that as your business name. An easy way to do this is to go onto LinkedIn and look through your contacts. Or you could ask your colleagues or superiors if you may be able to take over their company as a subsidiary.
Alternatively, you can visit your local chamber of commerce or state government websites to see if there are any formal registration requirements for starting a new business.
Come up with an idea
Choosing your business name is one of the most important steps in starting your business! It will be your company’s identity for all time, which makes it very significant.
When you are choosing your business name, think about what area of the market you want to target and/or how you want to position yourself within that market. Are you offering services that no one else does? That is a way to position yourself as being more professional than others.
Are you known for a certain product or type of service? You can use that knowledge to create a cool brand around that product or service.
It is totally normal to get feedback from family and friends when you are trying to decide if this new business plan is going to work. Ask them why they like your current job and see what tips they have to offer.
You don’t need to spend a lot of money to find out if your business has a catchy name. Most people agree that companies that do well have easy-to-say names that tell someone instantly who they are.
Use a software program
When choosing your business name, there are two main things you must consider. Who will see your business name, and what kind of feeling it gives to those who find it!
The first thing to do is use a search engine to run an easy Google or Yahoo! search for your proposed business name. This way, you can see if anyone has already done that same business name as yours. It also helps make sure no one else has copyrighted or protected your new business’s name by registering it with trademark offices across America and other countries.
After searching, check out the reception room at your local bank or credit union. If possible, visit during business hours so people can actually go in and use the services they are offering before deciding whether to invest in their product or not.