Finding keywords that are highly targeted and have high search volume is one of the most important seo (search engine optimization) strategies. When doing keyword research, you want to make sure your list of keywords includes relevant terms with moderate competition so you can start writing content or creating pages using those keywords.
Keywords are part of what people look for when finding information online. If you don’t include these words in your website or article, then people will not be able to find it if they are looking for it! This could potentially hurt your site’s exposure and credibility with the search engines.
There are many ways to do initial keyword research. Some experts say doing competitive analysis is the best way to get started, while others suggest picking the top ranking results and analyzing their supporting material. Either approach will work, but remember, don’t stick with only one source!
We will go into more detail about all of the different types of keywords and how to use them later in this post, but first let us discuss some quick tips for starting out as a beginner. These tips will help ensure your success!
Quick tip number one – use the right tools
As mentioned before, there are several ways to perform initial keyword research. The best tool for any individual may depend on whether you are a novice or advanced user, however.
Make a list of keywords
Starting from broad terms that cover your product or service, move down in order of specificity. As you do this, make sure to include important and relevant keywords.
It is very common to start with “SEO” as a keyword. This isn’t a bad idea at all! But don’t stop there.
Add more specific keywords such as “SEO tips for beginners” or “on-page SEO strategies for beginner webmasters.” These are much better targeted than just “seo.”
After doing some research, I have created an easy website optimization checklist for you to use as a starting point for developing your online business. Visit www.mattbolleonline.com/solution to find it.
Use an online tool for keyword research
Doing SEO well requires understanding how to do effective keyword research. While there are many ways to find keywords, not all of them work effectively for your business or website.
Finding suitable keywords is one of the most important steps in achieving success with search engine optimization (SEO). It’s also one of the hardest!
When it comes down to it, successful seo relies on having good key phrases and traffic that people actually want to visit your site for. Finding these keywords can feel like trying to grab hold of thin air!
Luckily, SEOPub will change that forever! With their free trial you can perform unlimited searches and get lots of useful information.
Use Google AdWords to find keywords
Finding your website’s ideal keyword is one of the most important things you can do when investing in SEO (search engine optimization).
After determining whether or not you have enough content, there are two main ways to begin finding your ideal keywords. First, you can use free tools to research potential keywords that could help bring traffic to your site. Second, if you already have an audience, you can add those people as reviewers and see what products and services they are seeking out.
The first way is very helpful in giving you an overall picture of the types of search terms that are working for others just like yourself. The second is more specific and targeted towards your product or service!
There are many different ways to use paid ads to find new keywords. Some of the best ad platforms include Adwords, Bing Ads, and YouTube advertisements. All three allow you to test various keywords and advertising strategies to determine which ones work the best for your business.
Google Adwords is by far the most popular method. Not only does it cost nothing to try them out, but their volume of users makes it possible to test the waters quickly.
Use SEMrush to find keywords
Finding your website’s ideal keyword is one of the most important parts of doing successful SEO.
SEM (Search Engine Marketing) tools such as Moz, Google Analytics, and SEMrush can help you in this process.
Moz and Google Analytics both have an “advanced segment” feature that allows you to filter results by specific parameters such as volume or competition.
With SEMrush, you can pick and choose which keywords you want to test and how competitive each one is so that you know whether or not it is feasible to rank for them.
It also gives you detailed information about each term including popularity, competitiveness, average cost per click, etc.
There are two main ways to use SEM to do effective seo: direct optimization and backlink analysis.
Directly optimizing for a keyword typically means changing some element of your site or campaign to focus more on that term.
Changing the content, linking to related pages, adding tags, and switching up the design all contribute to making your site more relevant for that search query.
Backlinks are another way to gain influence through establishing connections with other sites and/or promoting their content on yours.
Combine keyword research with website content
When it comes to doing successful SEO, one of the most important things is knowing what keywords to target and how to use those keywords in your copy.
Keywords are short descriptions that describe your products or services. A well-researched set of keywords will help people find you online via search engines like Google and Bing.
By creating content targeted at those specific keywords, you can draw more traffic to your site — and thus, your business!
There are two main ways to do keyword research. You can either look up all the keywords directly through an app or software such as Moz or SEMrush, or you can choose from some pre-existing lists.
The first way is definitely faster, but not always as accurate. Using tools such as these may not include popular keywords that aren’t really good for your business. The second option is great if you want very detailed information.
Use the Keyword Planner on Google to find keywords
The first way to do keyword research is through the Keyword Tool in the search engine platform of your choice! There, you can enter keywords or phrases and it will suggest both short term and long term strategies to gain traffic from those terms.
The Keyword Planner works by looking at the competition for each keyword and determining how hard it is to win prizes with that keyword. Then, it calculates how much profit potential each winner would earn, and from there, it determines if this is a profitable opportunity or not. It also helps determine if these are target keywords or not, as well as picking out relevant key points such as ‘and’ or ‘-ed’ endings.
This tool is very helpful in giving you an idea of what opportunities are available and which ones may be better than others. However, it cannot tell you whether or not your site is strong enough to compete for these prizes, so we must look into another tool for that.
The second way to do keyword research is via the SEM (Search Engine Marketing) Tools channel on Google. Here, you can pick between several different tools that help you test your website’s strength in various areas. These include readability tests, usability testing, basic SEO analysis, and more.
However, one of the most important things about doing keyword research using the SEM tools is ensuring that all of the metrics are accurate.
Create an SEO strategy based on your findings
When doing keyword research, make sure you are looking at both broad keywords and exact match keywords. There are several ways to do this!
Keywords that contain “the” or “a” are considered long-tail keywords. These are typically more difficult to compete with because they require less competition than shorter, broader keywords.
Exact match keywords are those that exactly match what someone is searching for. For example, if your website focuses on how to bake the best oatmeal cookies, then using the word cookie in your search term will result in lots of results for your site! This can be annoying as well as frustrating, so make sure to filter out these types of searches.
There are many free tools you can use to test your site’s strength online. You can also use these to see which keywords your competitors are targeting and possibly steal their ideas.
Test your website
There is no way around it, seo is not a quick process. It takes time to see results so you have to be patient with it. Because of this, there are some tools that do most of the work for you!
There are many free keyword research softwares out there that can quickly give you information about keywords that people use in comparison to your site or product. Some of the more popular ones include Google’s own tool as well as Moz, Bing and Yandex (also known as “Google” in Russia).
By using these free apps, you will get lots of information about different keywords, domains, trends, etc. While some require you to sign up to access all features, most offer limited functions that can still help you a lot.