Home SEO What is Backlinks in SEO?

What is Backlinks in SEO?

What is Backlinks in SEO?

Linking or linking out is a term that refers to adding additional references to your site’s page content to increase its SEO (search engine optimization).

Backlink types include internal links, external links, referral links, sponsored links, and no-follow links. This article will go into more detail about each type of backlink!

Internal links are for your own website domain pages. For example, if your website contains a product listing page, you can link to another part of your site containing information about the company, an About Us page, etc.

External links refer to other sites that have content related to the topic of the linked page. Some examples might be a popular websites with quality content, social media accounts, YouTube videos, and so forth.

Referral links are for other sites to use their own content to promote yours. You get paid or compensated through advertising revenue or increased traffic which both help your business grow.

Sponsored links work like referral links but instead of others promoting your content, it is you who sponsors them. The person giving away the link gets paid to recommend your site!

No-follow links do not contribute to your SEO because they do not count towards the popularity of the web page that you are linking to. These may look good at first, but eventually hurting your search engine rankings.

What does backlinks mean in SEO?

When someone links to your site, using an established protocol called HTML link syntax, as well as including important metadata like title and description, this is referred to as a backlink.

Backlinks are one of the most powerful optimization strategies in online marketing.

Read about: How to Learn SEO

How can I get backlinks to my website?

Finding free ways to gain backlinking exposure is not easy, but it’s totally doable! There are several different types of backlink strategies that you can use to link your site to make it grow in popularity.

The easiest way to start building links is to create content people want to share online. You can gather influencers or users of social media sites and blogging platforms to write about products and services you have never mentioned before and ask if they will mention you for an incentive – usually a discount or coupon code.

This works well because most people enjoy getting discounts so this is typically a very effective tactic.

By creating high quality content and offering valuable insights, you will win over readers who will feel obligated to spread your words around by linking to them.

Backlink profile

When talking about backlinks, there is some confusion as to what kind of link they are. A backlinked article or website is referred to as an external link. An internal link is done when you refer to yourself or your site content within another site or article.

A backlink profile comes from adding all these different links to your web page’s SEO. The difference between the two types of links is just how important each one is to improving your online presence.

External links like this one you read here are more significant than internal ones because they take You out of our site and into theirs. They contribute to Your company’s image, generate traffic for the linked site, and help spread your name across the internet.

Internal links, however, help improve your own site’s performance by linking to other pages or materials on your domain. By doing this, you strengthen your position as the authority in your field and promote related content.

Backlink profile summary

what is backlinks in seo?

When performing an SEO audit, one of the most important things is to evaluate your link profiles. This includes looking at both incoming links (references to your website from other sites) as well as outgoing links (where you refer to another site).

Incoming links are referred to as backlinks while outgoing links are referred to as outbound links. Both types of links can have different benefits for your online business depending on what you want to achieve.

Some examples include: positive effects such as improving search engine rankings or making your web page more noticeable, and negative effects like poor customer experience due to bad quality or even illegal activities.

Since search engines use these references to determine the importance of a webpage, having many strong ones creates a favorable impression. If there’s not enough variety however, then this negatively impacts your ranking.

A good way to identify weak links is to compare your own linked-from pages with similar content to yours. Any identical or very close variations will likely be sourced directly from your main article, so look out for those!

This also applies if some of the referring sources seem overly promotional or biased towards your competitor. You should always strive to maintain an unbiased tone when posting content yourself, but if they’re doing it, that may indicate a problem.

Backlink quality

When talking about backlinking, what kind of link you have to your site is just as important as how many links you have!

Backlinks can be categorized into two main types: internal and external. An internal backlink comes from another page or website that points directly to yours, like an article with a linked list or picture containing your logo.

A few examples of this are reading an Amazon review or going onto YouTube and leaving a comment. An external backlink is when someone else hosts the link to your site, such as by creating a Twitter account connected to your company’s profile or writing a blog post about you.

The difference being that people who link to you (external) don’t need to send traffic your way — they can easily go to yours instead! This is why it is so important to surround yourself with content others will want to share, and keep producing valuable information for people to read and refer to yours.

Internal linking helps your visitors find things quickly, while external linking helps bring more attention to your site – which is what most sites want these days.

Backlink sources


There are many ways to gain backlinks for your website, with most being considered white hat strategies. Some of the best backlink source types include submitting your content to free online resources, brining attention to yourself by offering helpful information, creating educational content that people will want to read, and leaving comments on other sites’ blogs or forums.

By sharing your expertise and reading what others have to say, you inspire more conversations which create backlinks. Your followers may leave their own tips or answers in return – this is referred to as comment-based linking.

Another way to add links to your site is to find websites that are already well known for their quality content and material. You can then link from your page to theirs via yours or their social media profiles.

Backlinking doesn’t necessarily need to be about self-promotion, however. People use various search engines like Google to look up info so if someone else has done a good job explaining something, drop an affiliate link or even just mention them to get some exposure.

Backlink types

When talking about backlinking, there are two main components – link type and target site. Links that connect from one page or website to another is called outbound links.

Outbound links can be social media profiles such as Twitter or Facebook pages, an individual blogger’s profile, or even your own personal profile. These are great ways to gain exposure for your online presence!

Alternatively, you can use other people’s content to refer back to yours. By creating articles of value, you will get linked to via RSS feeds, Vlogs, and YouTube videos. This is referred to as inbound linking.

Backlink value

Having more backlinks is not enough if they are bad links that contribute to your site or website dropping due to poor quality or spammy content.

Google considers this link value when determining the overall rank of a page. If you have many low quality links, then it will downrank the linked pages or sites!

Link values are calculated by multiplying the number of words in the anchor text with the URL domain strength (the easier it is to type into Google+, the higher the domain score). Then these numbers are divided by the total number of links for the given location.

The average human can recognize a good link about as quickly as recognizing a plain white wall, so using unnatural keywords in the link description isn’t going to help very much. It may even hurt your rankings slightly by looking suspicious to searchers.

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Sandra Washington
My background is in SEO and I provide services for businesses of all sizes in many different industries. My primary goal is to make sure your website gets found when people are looking for what you sell. I help build websites, fix websites, and write content. I’m passionate about helping businesses succeed.


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