Search engine optimization (SEO) is an integral part of any successful website. A simple way to think about it is that your site will not perform well unless someone looks at it, so how visible your website is is important for its success.
Most people are familiar with some types of SEO, like changing the keywords or adding new content to get more traffic from search engines. But there’s another major factor in online visibility that gets barely any attention — the look and feel of your web page.
It turns out that Google and other search engines take into account the general appearance and design of a webpage when determining whether to show it in their results. In fact, according to one source, making small changes to the overall look and style of your site can increase your rankings!
That’s why it’s important to give some thought to the way you manage and develop your site’s theme and style. You don’t want to look too flashy, but you do want to make sure that everything fits in together nicely and feels comfortable to use.
This article will go over some easy ways to improve the overall look and performance of your site via SEO. It will also talk a little bit about some potential issues related to designing and hosting a good looking site.
Work on your website
Now that you have done some research into how to optimize your site using keywords and rich content, it is time to start working on your website!
After all of this hard work, the next step will be to make sure that your website is designed properly and that all of the pages are linked together so users can find each other and learn about you!
You should now also be doing keyword research in order to determine which pages of your website need an overhaul or what new page ideas you could add to your site.
There is no wrong way to do SEO, but there are different strategies that work for different people and companies.
Use SEO keywords
When it comes to optimizing your website for search engines, what is considered “on page” seo includes using actual SEO (search engine optimization) keywords in the content of your site.
You can include these SEO keywords in various ways such as article titles, header tags, bold or italicized text, additional paragraphs, and/or image alt-tags.
Use the content on your website
Content is what makes a site interesting to visit or not. If you have no content, there’s nothing for users to explore and read through!
Content can be anything from a full length article, an image, or even a video. It does not need to be longer than a few words though, as that can be very boring!
The best way to create engaging content is to start with who your audience is and then try to address their needs with relevant information.
Your web page’s initial purpose should be to draw in new visitors, but it will also help keep existing ones interested in reading more of your material.
Use the design
In web development, something that is becoming increasingly popular is something called On-Page SEO or sometimes referred to as “vanity” SEO. This includes things like making your website beautiful, ensuring easy navigation, and optimizing your content to make it more engaging.
Most people begin paying attention to ON-PAGE SEO when they start noticing changes in their search engine rankings. It can seem very vague at first because there are so many different factors involved in how well your site is ranking for keywords.
Since SEO strategies change rapidly, what works today may not work tomorrow. Luckily, we have some tools to help you manage this!
There are several free and paid software programs that can do a good job of monitoring and analyzing SE performance. Some even offer reports and ways to manipulate results. However, using these tools to improve the effectiveness of your site is only effective if you know how to fix any errors they find.
That is where our second tip comes in – learn about SEO! You will need to understand the basics of off-page and on-site optimization techniques before trying to implement them.
Navigation is one of the most important parts of any website. How well designed your site’s navigational bar is will directly influence how many people visit your site and what pages they choose to look at.
Your navbar should be clear and easy to identify. It should also link clearly to each page on your site and have an organized structure that is intuitive.
I know this seems like a cliché statement but it really does matter. If you are looking for something specific there, then don’t just type in the search box. Use the navigation or find some way to organize the search by using tags or categories.
This was very frustrating for me as a reader when I would go onto Amazon or Netflix or whatever platform and try to find a movie or show. There would be no index at all and if there was one, it wouldn’t make sense.
The navigation has to work!
What about mobile users though? You would think that having a smartphone with you at all times means that you always have access to the internet, but sometimes you do not.
If you want to ensure that your site can be found, add a good web address such as yoursite.com/about into the navigation. This way, even if someone doesn’t have a computer nearby, they can still get help easily.
There is one final important factor in ensuring your website gets found online-links! These are what we refer to as organic or natural links. Organic links refer to external sites that have determined that your site offers quality content and so they link to you directly using their own domain name.
Example of an organic link: www.yoursite.com/blogpost
These types of links are very valuable to your SEO because people read blogs, and if someone else has mentioned your site, then others will visit yours via the link. General and professional resources make excellent linking material.
Seventh, use the links – don’t hide them!
This seems like a really simple tip, but it makes a big difference. Many webmasters try to avoid adding links to their websites for various reasons. They may feel that their current workload does not require more exposure, or that they do not want to draw attention to themselves by advertising for their services.
But ignoring this tip will hurt your search engine optimization efforts!
Adding links can take time, but there are some easy ways to add soft loans without too much effort. You can create free accounts at popular social media websites such as YouTube and Facebook, and talk about your business there. Or you can choose niche communities where other professionals hang out and contribute things, and include your link there.
By investing a little time upfront, you will reap the benefits of linked pages for years to come.
Use the image quality
When it comes to optimizing your website for search engines, there are two main categories: On-Page SEO and Off-Page SEO. Both of these have their place, but depending on what you’re trying to achieve, one can sometimes be overlooked.
On page optimization is typically focused on improving the user experience or visibility of your site, whereas off page optimizations focus more on getting exposure for your brand through other sites and media.
8th in this category is using high quality images on your site. This includes making sure they are optimized properly, and investing in an automated tool to make it easy to add alt text and descriptions to them.
Why is that important? Alt tags describe the picture content while rich metadata such as description and keyword tags help tell Google and other search engines who the author of the article/picture is!
Making sure your pictures get some attention will boost your rankings in the process.
Use the post length
Having an interesting article is great, but it’s meaningless if no one reads it. Therefore, your first task as a content creator is to make sure that your audience can access what you want them to read by ensuring that your site has enough content and that it’s organized well.
The easiest way to do this is to make sure that each of your page’s main areas (or “layers”) contains at least a few paragraphs which add up to around 1,000 words. This gives people a sense of progress while reading your material, making it more likely they will continue to read beyond just the initial area.
Your second layer should be your header or title, followed by two-three sentences that describe your page’s purpose. After those come either a short bullet point or paragraph, and then a third body paragraph or layer.
This structure helps people know where to look for additional information without having to dig too deeply. It also allows space between each element, creating some breathing room. When someone does find time to read, they will probably spend about 100 – 200 milliseconds deciding how best to organize their reading.